![]() ![]() She told Japanese media back in 2016 that she earned a million yen (US$10,000) every month from cosplaying and modeling alone. Fans can also watch her new TV show featuring cats and cosplay models, "Neko Shika Katan," which airs on a local Osaka TV channel and streams on YouTube.Įnako's fortunes appear to be steadily moving up. ![]() One of the most successful at finding her space in the market is Japan's top cosplayer, Enako, 27, from Japan, who claimed she made half a million dollars last year through cosplaying and selling merchandise.Įnako has more than 1.6 million followers on Instagram and 1.3 million followers on Twitter. Even as the pandemic has shut down some of the main revenue streams for cosplayers - like conventions - other avenues for making money have opened up, and cosplayers are transforming themselves into brand influencers.Īccording to a report by Allied Market Research, the global cosplay market was estimated to be worth $4.62 billion in 2020. But of late, some have been able to turn it into a legitimate full-time career. If you're a cash-strapped Gen Z-er, here's a tip: dressing up as your favorite anime character could be your ticket to earning five-figure sums each month.Ĭosplay, short for "costume play," originated in Japan in the 1980s as a niche pastime where anime enthusiasts dressed up as characters from their favorite manga series.įor years, cosplayers treated it as a hobby, finding joy in crafting armor and costumes, bringing their favorite characters to life, and getting fulfillment from living as that character for just a couple of hours. ![]() Visit Insider's homepage for more stories.Insider spoke to four cosplayers, who told us how they built profitable careers as pros.Japan's top cosplayer, Enako, made so much money last year that fans turned against her for 'bragging' about her income during the pandemic.Cosplayers have repositioned themselves as influencers who dress up as anime characters, turning a passion into a lucrative revenue stream.Account icon An icon in the shape of a person's head and shoulders. ![]()
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